The installation was part of ‘The Flipside’ experience at the Old Selfridges Hotel alongside brands such as Byredo, Louis Vuitton and Thom Browne. To launch the Pixel 2 Tom Seymour partnered with TEM (The Experience Machine) with fabrication by MDM Props to create an immersive installation that demonstrated the device's incredible camera quality and low light photography. Composed of a series of mirrored glass rings and projected light, the installation demonstrated the Google Pixel 2’s incredible low light capabilities, with the structure nodding to the extruded lens of the Google Pixel 2.